Author

Digital Marketing,

How to do digital marketing for the institutes or school?

School

This is the empty class room of school.

Hey are you running an institute and don’t know how to do digital marketing for  institute or school?

Or might it be possible that you don’t know what digital marketing is?

The fact  is that more than 70% of the institutes don’t know about digital marketing. 

They are just doing marketing in a traditional way like billboards, banners, flyers, newspapers, T.V., Radio etc..

In this new era, people are using different techniques of marketing but digital marketing is the most popular thing nowadays.

Because most of the people are using the internet and also have presents on social media.

That’s why digital marketing is the best way to reach them.

Here I am explaining to you how you can use digital marketing for your institution.

Digital marketing tips for school, coaching, and institution.

 

  • Create Website of your institute or school

 

First of all you need to create your institution’s website and start a blog on your website so that people can read your ideas and thoughts about your institutions and education.

It will help you to make a positive impression of your institute. And you will also provide a better experience to your students and their parents.

 

  • Create a effective content for school or institute

it' content image

content marketing

Weave your beliefs, mission, and ideology into thoughtful words to engage & enhance the user’s experience.

Content is the king. Create eBooks, or newsletters, make YouTube videos write blogs on education. 

A content offer provides prospective families with something of value to aid in their decision-making process, “How to Choose the Right school or institution.” 

It can also be a copy of your institution’s or school’s view-book. 

 

  • Social media Marketing

Social media marketing

Social media marketing

Create social media content like YouTube videos, Facebook and Instagram posts etc.

And run ads on social media like Facebook, Instagram, google etc.,

Boost students activities and student-teacher interaction videos on social media.

Social media marketing helps you to generate leads for your institution.

 

  • SEO

 

Write engaging content and seo friendly content so that your website rank in search engine

For more and trustworthy traffic on your website you need better keywords and content.

Write success stories on your blog, or write articles on education and do seo with the most popular keywords. 

 

  • Built your community

 

Build your school’s or institution’s community online on Facebook group or telegram groups where you can share your school’s or institution’s update.

You also share your content and success stories of your students.

You can discuss in this community about your future plans for students so that they will help you to get new ideas and you also win their trust by doing this.

In this community people share their reviews about your school or institution.

 

What’s take away from here.,

 

Nowadays the education level is increasing day by day and the number of school and institute are also increasing so there is competition.

So you need to be different from others and also apply digital marketing instead of traditional marketing.

Because more than 75% of students are on Social media and internet.

Remember that digital marketing is cheaper than traditional marketing.

And ask parents and students to write a review of your institution’s or school’s on google. 

 Make yourself familiar with social media and YouTube so that you can create better content.

 

Leave reply what do you think about digital marketing in school, i’ll wait for your comment.

 

If you are running an institute or school and want to do digital  marketing, inquire here.

Digital Marketing,

Do you know what is digital Marketing?

In this article I am talking about Digital marketing. before that we talk about marketing.

Marketing is one of the important components of Business. Because without marketing you are  not able to sell products. 

In business, Quality of product is not one of the factors which make your company brand but marketing helps them to improve brand awareness. 

So many eras ago Marketing existed. At that time marketing was done by another way. And we told them traditional marketing. 

Traditional marketing evolved day by day and nowadays we have a new type of marketing which is Digital Marketing.  

After the internet’s birth this digital marketing was born and evolved.

Actually I am asking you, “do you know exactly what is digital marketing?”

We need to understand the word “Marketing” before Digital Marketing.

What is Marketing?

 

In a simple way 

“Marketing is an activity of showing and advertising company’s products or services in the best possible way

 

For example, A company launches a new product and they want to market a new product. What do they do?  

They Run campaign includes television commercials, billboards on the side of the road, and magazine advertisements etc.. 

But not all businesses approach the need to market their goods and services the same way.

Now we are able to understand what is digital marketing?

 

What is Digital Marketing?

 

Digital Marketing Image

 

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

This is the new way of marketing. And it is a growing industry also.

Because small and medium businesses also goes digitally and day by day internet users are increasing.

Components of Digital Marketing

 

SEO: 

Search Engine Optimization or SEO is the process of optimizing the content, and reach of your website so that your page appears at the top of search engine results for a specific set of keyword terms.

Strong SEO strategies highly influence Digital marketing Campaign. 

 

Social Media Marketing: 

Social Media marketing Image

SMM or Social Media Marketing is a digital channel used to promote products,brands, services and businesses on various social media platforms. 

The different type of social media platform:

Social networking: Facebook, Linked In etc.
Micro blogging: twitter, tumbler
Video sharing: YouTube, Facebook Live, Instagram Live
Photo sharing: Instagram, Pinterest, Snapchat etc.

Social media is part of digital marketing. You drive traffic from social media to your website through digital marketing campaigns. 

 

Email Marketing: 

Email marketing is a digital marketing channel which is used to market brands and businesses through emails.  

It is a way to reach consumers directly interested in your business at a relatively low cost.

Email marketing is triggered in digital marketing. Because you can directly talk with your consumer so make an email list and nurture your customer via emails.

 

Content marketing: 

Content is what you publish on your social media and your own website.  

Content is the center of marketing so do keyword research before making it. 

Effective content is to educate and inspire consumers who are seeking information. 

The more your audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well. 

 

Paid ads: 

Paid ads help you to re targeting your website visitors and make them your consumer. Run paid campaigns through google ads, Facebook ads(include Instagram), twitter ads so that you can reach your potential clients.

In digital marketing you need to run paid ads campaigns for your client to generate leads, brand awareness and also promote business.

 

Affiliate marketing:

If you do not have any product then promote others product and earn commission. That is affiliate marketing. Do not promote direct affiliate links, write reviews and drive traffic there.

You can do affiliate marketing through digital marketing.

 

Digital marketing Vs Traditional marketing

 

In the beginning of this article I told you about digital and traditional marketing so you know now.

You can see that traditional marketing is probably more costly than digital marketing, and also in most cases, the goal of traditional marketing is to create brand awareness.

But through digital marketing you can do anything you can spread awareness, you can generate leads, you can convert the lead everything, and it’s only by one time process.

I am not saying that traditional marketing is not needed.

Look, in some cases, you must do traditional marketing for example government’s tender they give advertise in the newspaper, or if any bank wants to buy software for their accounts or anything, they don’t buy immediate.

They go throw several meetings with software companies and then make a decision. 

So marketing is based on the product, which kind of product you have, and also based on industry.

In some industries traditional marketing works and, in some industries, both work traditional and digital marketing.

In short, nowadays you can’t run any business without marketing. Do you agree with this?

Benefits of Digital Marketing

 

Global reach: 

Digital marketing helps you to reach global customers. And build your business around the world. 

Lower cost:

Digital marketing cost is lower than traditional marketing that’s why  it is cheap and cost effective. 

A properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

Target the right audience:

Now a days most internet users are growing day by day. That means your customer is also using the internet. That helps you to target the right audience. And your ad will reach to the right customer.

 

Measurable:  

In digital marketing you measure every statistic like Cost per click, click through ratio, cost per impression, cost per conversion etc. everything you want to measure. So that you can get more ROI.

 

Improve your conversion rate:

By digital marketing you can improve your conversion via communication. Because you can send email to your customer directly so they feel personalized and easily ready to buy your products or services.that’s how you improve your conversion rate.

 

How to learn Digital Marketing?

 

You can learn digital marketing from various places .

You can easily find courses on the internet  bus first check reviews of that course and then join. 

Theory is helpful but you want to do practical so that you can remember longtime and do practice.

I recommended doing a digital marketing internship from digitaldeepak.

It’s totally practical and you will earn while learning.

I am one of his interns if you want to apply for it apply here.

 

Career in Digital Marketing

 

You can do a job in a digital marketing company or you can join another company as a digital marketer. 

Or you can work as a freelancer and  get projects. 

You will be a digital mentor and sell digital course and generate revenue .

The average salary for a Digital Marketing beginner level / fresher is about Rs 3.0 Lacs to 4.0 Lacs per annum.

This will depend on various other factors like skills, organization, and city of work.

Internet users are growing and small businesses are now  going digital so it is boosting the industry.

You will be part of this large industry if you want. 

What do you think about it? Leave the comment and let me know your thoughts.

Read more: http://mydigidreams.com/how-to-build-your-empire-with-digital-marketing/?i=1

Communication skills,

What is communication skill? And how to improve your communication skills?

In this article I am talking about communication skills. so you can understand it batter.

Communication helps you to understand and to be understood by others.

It is a very important skill to develop in life. It helps you in your career or business as well as your personal life. 

I know that you are eager to find information about communication skills because you need to improve your communication skills. 

In this article, I will explain to you about communication skills and how to improve them so you can improve your skills.

 

What is communication?

 

Communication is the act of transferring information from one place to another place. 

It may be vocally (using voice), written, visually, or non verbally.

Basically communicating means passing the information. But it requires good skills that we need to learn.

You just pass the information that doesn’t mean that you are a good communicator. It needs practice, Isn’t it?

And Communication is not the same as broadcasting, or simply sending out information.

Communication is a two-way process. In other words, it involves sending and receiving information.

 

Importance of communication

 

Now you have a question: where are the communication skills needed in our life?

You just ask yourself. And you will get an answer.

And what is the answer, the answer is in your personal life, in your business, in your job interview, in your professional life. Mainly these things come to mind and these things are very broad. 

With experience and practice, you will learn communication and it’s never too late to work on your communication skills.

 

In a relationship, you will make it better and also solve your problems by talking to each other. In this also you need better communication.

Because your tone and your way of talking also impact your relationship. So don’t do miss-communication, it’s really important.

 

With family, making a healthy environment in a family also needs good communication because when you share your emotions with your family it really helps you.

Also, know what’s going on in a family member’s life. because it combines your family and makes it strong. Communication will help in solving your family problem.

In family, it’s also important how you talk with your child, how you talk with parents, and how you talk with your spouse. And don’t forget relatives.

 

In professional life, you need better communication because it directly impacts your career or business. Because in business you need to take care of everything, your employee, your client, your worker, your colleague.

So if you want to become a good leader then you also have good communication skills.

In your job, it’s very important how you communicate with your boss and your co-worker. Because of its direct impact on your career growth.

That means having strong communication skills aids in all aspects of life – from professional life to personal life and everything that falls in between.

 

Types of communication

 

Verbal communication

Verbal communication is communication that is happening by words and voice or you can say that simply by speaking. It’s basically vocal. 

Nonverbal communication

Nonverbal communication means it happens by body language or by any sign or expression.

For example, you are on a traffic signal, and there are traffic police who handle that traffic in that place.

They are just instructed by their hand without speaking a single word. That’s the best example of nonverbal communication.

This communication also includes communication between a small baby and their mother because a baby can’t able to speak through the mother got an idea of what he/she wants.

Don’t forget to include communication that happens by emotion like anger, love, happiness, joy, etc. you don’t need to tell that you are happy because of its show on your face.

Written communication

Written communication also includes words but it won’t happen by using voice.

Communication happens by letter, social media posts like a WhatsApp message, Twitter post, Facebook post, Instagram post, Linkedin post, etc., books, magazines, newspapers, etc. which is written communication

Visual communication:

Visual communication happens with charts, graphs, diagrams, photos, maps, logos, etc.

In this communication also you don’t need to say a single word because it happens by seeing things.

Now that you know types of communication and how much communication skills are in our lives, you have another question in your mind about how to improve communication skills.

Here, we are telling you how to improve your communication skills. Look, we are telling you before that you need to practice. Then your skills will improve.

 

How to improve communication skills

 

There are so many ways of improving communication skills but we can discuss here which are most important. Do you wish to get it?

 

Listening

To become a good communicator, it is important to become a good listener.

 

“Being a good listener is half the equation to being a good communicator”

 

So it is important to practice active listening. Pay close attention to what others are saying.

If you are not listening to others then how can you expect the others to listen to you.

That’s why to be a good listener. You understand well. And also it helps you to increase your knowledge.

 

Body language

Good body languages are also a part of good communication skills.

It includes good eye contact, hand gesture, tone of voice when communicating with others.

Make a friendly tone and relax body make you approachable by others.

Your body language speaks before your verbal expression so keep your mind calm.

Because body language is more powerful than words.

 

Read more

Improve your reading so that your vocabulary will also improve and your verbal communication going to be good.

In communication, you must have good words that you can use while communicating. 

Read more, read inspirational that will help you to improve your vocabulary as well as your pronunciation in verbal communication.

 

Engage with an audience

While communicating with a group of people, ask them a question or ask open-ended questions so that they answer.

For example, ask “Tell me the process of…”

Good questions can help conversations flow and improve the outcome.

 

Ask honest opinion

It can be hard to know how you are perceived as a communicator.

So ask your close friend or colleague for their own honest feedback.

It will help you identify what to focus on.

 

Practice improving communication habits

Many communication skills are habits you have developed over time. You can improve those skills by practicing new habits that make you a better communicator.

For example, being more responsive, practicing giving positive feedback, giving respect to others, etc.

 

Over-communicate

Do over-communicate so that others will understand your point but don’t do very long communication.

It helps to retain key information and ensure that everyone hears and understands the message.

 

What’s to take away

 

Communication skills are very important in career growth and every aspect of life so you just need to practice them.

It’s never too late to learn communication.

What you have to do is you just read more so your vocabulary will improve and it will help you in communication.

Focus on basic skills like making eye contact, keep smiling, add some emotion to your information, respect, etc. it will help you to improve your communication skills.

Language does not matter in communication what matters is how you explain or express your ideas and thoughts.

At some level, you need to learn English but the language is not part of communication because communication happens in any language.

Leave a comment and tell me What do you think about communication skills. What’s your thought on communication skills?