In this article I am talking about Digital marketing. before that we talk about marketing.
Marketing is one of the important components of Business. Because without marketing you are not able to sell products.
In business, Quality of product is not one of the factors which make your company brand but marketing helps them to improve brand awareness.
So many eras ago Marketing existed. At that time marketing was done by another way. And we told them traditional marketing.
Traditional marketing evolved day by day and nowadays we have a new type of marketing which is Digital Marketing.
After the internet’s birth this digital marketing was born and evolved.
Actually I am asking you, “do you know exactly what is digital marketing?”
We need to understand the word “Marketing” before Digital Marketing.
What is Marketing?
In a simple way
“Marketing is an activity of showing and advertising company’s products or services in the best possible way”
For example, A company launches a new product and they want to market a new product. What do they do?
They Run campaign includes television commercials, billboards on the side of the road, and magazine advertisements etc..
But not all businesses approach the need to market their goods and services the same way.
Now we are able to understand what is digital marketing?
What is Digital Marketing?
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
This is the new way of marketing. And it is a growing industry also.
Because small and medium businesses also goes digitally and day by day internet users are increasing.
Components of Digital Marketing
Search Engine Optimization or SEO is the process of optimizing the content, and reach of your website so that your page appears at the top of search engine results for a specific set of keyword terms.
Strong SEO strategies highly influence Digital marketing Campaign.
Social Media Marketing:
SMM or Social Media Marketing is a digital channel used to promote products,brands, services and businesses on various social media platforms.
The different type of social media platform:
Social networking: Facebook, Linked In etc.
Micro blogging: twitter, tumbler
Video sharing: YouTube, Facebook Live, Instagram Live
Photo sharing: Instagram, Pinterest, Snapchat etc.
Social media is part of digital marketing. You drive traffic from social media to your website through digital marketing campaigns.
Email marketing is a digital marketing channel which is used to market brands and businesses through emails.
It is a way to reach consumers directly interested in your business at a relatively low cost.
Email marketing is triggered in digital marketing. Because you can directly talk with your consumer so make an email list and nurture your customer via emails.
Content is what you publish on your social media and your own website.
Content is the center of marketing so do keyword research before making it.
Effective content is to educate and inspire consumers who are seeking information.
The more your audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well.
Paid ads help you to re targeting your website visitors and make them your consumer. Run paid campaigns through google ads, Facebook ads(include Instagram), twitter ads so that you can reach your potential clients.
In digital marketing you need to run paid ads campaigns for your client to generate leads, brand awareness and also promote business.
If you do not have any product then promote others product and earn commission. That is affiliate marketing. Do not promote direct affiliate links, write reviews and drive traffic there.
You can do affiliate marketing through digital marketing.
Digital marketing Vs Traditional marketing
In the beginning of this article I told you about digital and traditional marketing so you know now.
You can see that traditional marketing is probably more costly than digital marketing, and also in most cases, the goal of traditional marketing is to create brand awareness.
But through digital marketing you can do anything you can spread awareness, you can generate leads, you can convert the lead everything, and it’s only by one time process.
I am not saying that traditional marketing is not needed.
Look, in some cases, you must do traditional marketing for example government’s tender they give advertise in the newspaper, or if any bank wants to buy software for their accounts or anything, they don’t buy immediate.
They go throw several meetings with software companies and then make a decision.
So marketing is based on the product, which kind of product you have, and also based on industry.
In some industries traditional marketing works and, in some industries, both work traditional and digital marketing.
In short, nowadays you can’t run any business without marketing. Do you agree with this?
Benefits of Digital Marketing
Digital marketing helps you to reach global customers. And build your business around the world.
Digital marketing cost is lower than traditional marketing that’s why it is cheap and cost effective.
A properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
Target the right audience:
Now a days most internet users are growing day by day. That means your customer is also using the internet. That helps you to target the right audience. And your ad will reach to the right customer.
In digital marketing you measure every statistic like Cost per click, click through ratio, cost per impression, cost per conversion etc. everything you want to measure. So that you can get more ROI.
Improve your conversion rate:
By digital marketing you can improve your conversion via communication. Because you can send email to your customer directly so they feel personalized and easily ready to buy your products or services.that’s how you improve your conversion rate.
How to learn Digital Marketing?
You can learn digital marketing from various places .
You can easily find courses on the internet bus first check reviews of that course and then join.
Theory is helpful but you want to do practical so that you can remember longtime and do practice.
I recommended doing a digital marketing internship from digitaldeepak.
It’s totally practical and you will earn while learning.
I am one of his interns if you want to apply for it apply here.
Career in Digital Marketing
You can do a job in a digital marketing company or you can join another company as a digital marketer.
Or you can work as a freelancer and get projects.
You will be a digital mentor and sell digital course and generate revenue .
The average salary for a Digital Marketing beginner level / fresher is about Rs 3.0 Lacs to 4.0 Lacs per annum.
This will depend on various other factors like skills, organization, and city of work.
Internet users are growing and small businesses are now going digital so it is boosting the industry.
You will be part of this large industry if you want.
What do you think about it? Leave the comment and let me know your thoughts.